Boden Catalogues
Interactive catalogues
Following on from the success of our first project, Boden, the mail order heavy weight clothing retailer gave us one of our largest challenges to date. The brief was to take their printed catalogue and then translate it to be interactive, engaging and most importantly, drive sales.
The Boden catalogue is an institution. Adapting the content for the web and increasing its accessibility using the Ceros interactive publishing platform needs a unique understanding of the brand values and the target audience. Not a small task, but one we approached with relish.
Browse the catalogue here.