Soft and Gentle
Voxpop video promotion
Commissioned by MSN to produce a number of shortform videos on behalf of Soft and Gentle, our video team interviewed and filmed a number of 'real women' in voxpop style to find out what 'soft and gentle' meant to them.
To complement the series, our motion graphics team created a number of animated idents to help promote the series within the resultant MSN-hosted microsite.