Sony Ericsson
Online video documentary series
Sony Ericsson approached us to produce a series of online documentary films and virals for their 'Making of a hero' series.
Our video team flew out to South Carolina to script, shoot and produce videos of 11 of the top 20 women's tennis players including Venus and Serena Williams, Elena Dementieva, and Vera Zvonareva.
The series consists of short films based on the lives of the WTA Tour’s brightest stars. Shot in an avant-garde style, the documentaries provide a rare and compelling glimpse into the lives of the world's greatest women tennis stars.
“Through these online films, viral videos and gaming platform, fans of the Sony Ericsson WTA Tour will have a unique opportunity to engage with our players, and witness their heroes’ off-court lives and super-human talents in a never-before seen way. This initiative is a great opportunity to engage new fans within online communities and increase exposure for our sport and players.”
Sony Ericsson WTA Tour President Stacey Allaster