iFlight Magazine
Daily interactive magazine
Reed Business Information (RBI) is one of the most innovative publishers in the market. In addition to being the first users of the YODL platform, their Flight International portfolio wanted to do something special for the European Business Aviation Convention & Exhibition (EBACE). With 11,174 attendees to this 3 day conference, the team decided to produce a daily interactive magazine bringing both attendees and those not able to attend the event all the news and comment from the show.
Each day, the daily iFlight Magazine gave readers one of the most entertaining experiences possible using video interviews, beautiful pictures, all the news from the show and an in depth feature each day.
The real achievement was behind the scenes–the production cycle was compressed to the shortest time possible to create a digital magazine within 24 hours without compromising quality. Ebace was an air-show in Switzerland. As the show finished for the night at 6pm - the team went to work, through the night to get the daily interactive magazine on-line ready for when the doors opened the next morning.
This was the third air-show this year to get the daily interactive magazine treatment.