Taking Travel Weekly to new places
09 June 2010
Travel Weekly magazine is the bible for the UK’s travel operators. As part of the publisher’s 40 year anniversary celebrations, the Chairman, Clive Jacobs decided it was time to review the magazine to "realign and refocus [and] deliver exactly what our readers and partners want – when and how they want it".
And it was as part of this review that the design team from FMG were brought in.
Our design team undertook an entire review of the look and feel of the title. Refreshing the fundamentals of the magazine, the team proposed a brave new look and a new tone. Drawing inspiration from brighter consumer magazines, new page templates, new style guides and a new logo were used to lift the magazine and make the most drastic change in the magazine’s long history.
And how did it fare? Lucy Huxley, Group Editor summed it up for us:
"Everyone internally loves the new look - really brave and vibrant. As we've begun rolling it out, our feelings have been echoed by the market - readers and advertisers alike absolutely love it! I'm really pleased. Your team have got this completely right."
You can see what the readers thought here!
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