CoolBrands Digital
27 September 2009
CoolBrands is the definitive annual survey of the coolest brands in the UK and has been published since 2001. This year, something new happened. CoolBrands Digital was born.
Produced by FMG, and published on the Ceros platform, CoolBrands Digital is an interactive book that uses animation, video and links to celebrate the coolest brands. Aston Martin, Storm, Last.fm, Agent Provocateur, Cobra, Dave, Tanqueray and others all feature. It will be seen by an estimated online audience of over 5 million people.
Ben Hudson, Chief Executive of CoolBrands said:
“You can’t pay to be a CoolBrand. Our independent judges choose who makes the cut. CoolBrands Digital stays true to all our values, in a new interactive book format.”
He added:
“The very ethos of CoolBrands is to celebrate brands that are stylish, innovative, original, authentic, unique and desirable. FMG’s work using the Ceros platform is all of these things - the perfect partner to produce CoolBrands Digital“.
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