A World first for Sears
18 September 2009
Sears’ ‘Cradle and All’ is the World’s first, fully interactive catalogue incorporating live eCommerce integration.
A host of ingenious interactive and video content enables shoppers to browse, examine, review, bookmark and buy products directly from catalogue pages. We managed all content design and integration in this project.
Starting as a simple print replica catalogue project, our team challenged the brief. Working closely with the guys at Sears and publishing platform Ceros, we took it much further.
The result is ’Cradle and All’ - Sears’ first ever online-only catalogue and first ever baby catalogue. Not only that, it is the world’s first fully interactive, integrated online catalogue. The client is delighted and it is the first of a number of projects planned by Sears for this format.
Browse ’Cradle and All’ here »
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