Comet appoint FMG to Christmas Gift Guide micro-site brief
24 Nov 2009
Comet have selected FMG for creative, design and build of their flash Gift Guide micro-sites. The brief covers four micro-sites. The first two focus on the specific ranges for the kitchen and home entertainment departments.
The second two help customers choose presents. The first is a Gift Guide giving suggestions for presents for your relatives. The second is a Jargon Buster with expert advice and assistance to help customers choose the best product from the large ranges.
The flash sites showcase leading products from the Comet range and will feature in the Christmas shop part of Comet.co.uk.
In each micro-site, customers are encouraged to sign-up to the latest deal Comet newsletter in exchange for being entered into a prize draw for a trip to Disneyland.
Laura Messetter, Direct Marketing Manager, Comet said:
"We wanted something that looks great, is true to our brand guidelines and works in tandem with our Christmas strategy. We’re really happy with the results – FMG hit the nail on the head”
FMG were appointed after working with Comet on an interactive catalogue project earlier in the year.